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If I tell everybody some fictitious story about you know, Chicken Little, right now to you, they might know it in Madera by 2 o'clock. AD ONE: Lay some happiness on me, give me raisins and I'll be. SW: I, before I started working on this story, did not even eat raisins. Sarah Wyman is our showrunner. The community that created them, and the questions they left in their wake. You know how families can be about money. https://www.lyrics.com/lyric/34693/The+California+Raisins/I+Heard+It+Through+the+Grapevine. WERNER: We created this huge conga line that came out of a box of raisins and danced on the coffee table while this husband and wife or boyfriend and girlfriend were watching a movie, and they were unaware that all this was happening in its own little world. Ended: 27 Feb, 2023 23:10:08 GMT. Go directly to shout page. They even earned an Emmy nomination! The California Raisins were a fictional rhythm and blues animated musical group as well as advertising and merchandising characters composed of anthropomorphized raisins. AD FIVE: Honey, are you playing with your food again? Oh! Not much longer would you be mine baby. Because that's a whole market supply and demand on both the national and international basis. But that wasn't the story around town. Learn more about our approach to sharing our collection online. I'm Charlie Herman. California Raisins poster vintage 1987 Heard it Through The Grapevine. Heard it, heard it! Jackson, who agreed to do his commercial for free (and on the condition that he only work with Vinton, who he knew from their Captain EO project with Disney), helped create his own Claymation raisin with his signature single white glove, fedora, and pelvic-thrusting dance moves. The plot of the game involved Tiny Goodbite having to rescue his friends who have been kidnapped and held in a cereal factory. Claymation was an unproven conceptthis was probably the first time it had been used in a commercial. 2023. I grew up in California, and it felt like they were everywhere. And even in the 1990s, Sunmaid was like the "Kleenex" of the raisin industry. [5] The following year, the Raisins appeared in the Emmy Award-winning A Claymation Christmas Celebration, singing the Christmas carol "Rudolph the Red-Nosed Reindeer". This commercial has witimaginationand it was good enough that I went and bought a box of Californian grown raisins.'. Michael Jackson asked to be featured in a sequel. And on top of that, there have been many, many more lawsuits. There was 19 of us at Sunnyside country club sitting in a circle in the main dining room, and we all voted. I Heard It Through the Grapevine features a clip the movie The Big Chill where a group of teenagers in a library who are listening to the song through headphones which leads them to dance . And now they are all I can think about!! CH: A raisin by any other name would be a dried grape. Demand was down. Did it, uh, did it drive up the price of raisins? These wildly popular clay animation raisins grew into far more than their creators had ever dreamed of. SW: I mean, how did you react when you found out about that?? [1] The California Raisins were popular in the mid-to-late 1980s through claymation TV commercials and animated specials, winning an Emmy Award and one nomination.[2][3]. SW: This is Matthew Malcolm again. You do the math on how many tons of raisins you're buying from them, and bam, you can see exactly how much of the total cost is going towards California raisin ads. Today, it would go viral. Musicians such as Ray Charles and Michael Jackson even got in on the raisin action, singing their own versions of "I Heard It Through The Grapevine" for later commercials. But in terms of its impact on the industry it depends on who you ask. You got 100,000 tons. Done. They were tired of paying into a shared piggybank for the greater good. Costume, Occasion & Specialized Clothing, Shoes & Accessories, Mobile Phones, Smart Watches, Accessories & Communication, Bathroom Fixtures, Accessories & Supplies, Industrial Printing & Graphic Arts Equipment, Shaving & Hair Removal Products & Equipment, The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A, eBay (UK) Limited is an appointed representative of, Learn more about Product Partnerships Limited - opens in a new window or tab. It wasn't true. We may receive commission if your application for credit is successful, the commission does not affect the amount you will pay under your agreement. He's now on his second round of leading the Raisin Bargaining Association. We'll do that.'. I mean. SW: Yeah, that did not go over well within the industry. Strong came up with the idea and asked Motown writers Holland-Dozier-Holland to work on it with him. KB: Because a raisin is a raisin is a raisin. Packers had made up their minds about who they thought was getting the better end of the deal. SW: CALRAB came up with and promoted new recipes that used raisins, it went to bakery conventions, it pitched raisin stories to food magazines and newspapers. It even led to an unauthorized collectibles guide published in 1998, cataloging the many items based on the clay characters. Blastfrompasttoys. Potato head, but a raisin. Scrobbling is when Last.fm tracks the music you listen to and automatically adds it to your music profile. I treat my vines as if they were my children. And the US, by the way, is the second largest raisin producer in the entire world. From Performing Songwriter Issue 111, July/Aug 2008. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. See more ideas about california raisins, raisin, grape vines. RV: Oh no, to me it at one point it kind of went beyond that. I voted to kill it too. It's very successful in that sense. BK: If you're one of the largest ingredient buyers for bread or cereal or something, then really you're paying for it, right? The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. And he says, even though the Dancing Raisins are long gone, he and the rest of the industry are still dealing with the fallout. [6] STANDS4 LLC, 2023. California Raisin's Version. Who'd have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? My girl!BK: Yeeeeah the marketing guys at Del Monte filed a complaint with the Department of Food and Agriculture over it. Their cover of Marvin Gaye's &, Creative Commons Attribution-ShareAlike License. So, just like at Thanksgiving dinner, while CALRAB tried to calm everyone down and broker peace from the head of the table, squabbling raisin packers aired old grudges and argued about who was and was not getting their fair share of the cash. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. TikTok video from Shug (@sonyastanford2). Listen on:Apple Podcasts |Stitcher | Spotify |and more. Unlike the smaller brands in the industry, it could afford to pay for that space. Right or wrong, It depends on wherever the votes are. The face took up most of the raisin's body MB: And then there was little wrinkles here and there, but the more you emphasize that, the more it looked, you know, kind of like a weird prune. To make sense of that storyto understand where the dancing raisins came from, and how they disappearedeveryone told me I needed to talk to this guy. CEO of.. SW: His dad started farming and processing raisins in Fresno back in the 1920s, and since then, Kalem has bounced around pretty much every corner of the industry. And so he says, 'Ok fine. SW: Lots of details would have to be worked out first. He has faith in the industry's ability to work this out. But actually to me, one of the most interesting parts of that story was this little section on the California Dancing Raisins ads from the '80s. First, they provide tools the industry can use to regulate the raisin market. And this is what I told him. First of all, you've got that family dynamic. In 1985, both halves of the industry were funding CALRAB. SW: That's another thing that makes the raisin industry different. Director. I didn't eat raisins. Sunmaid. I don't need to prove anything to anybody. Between 12th and 14th Streets Web. Oh I'm just about to lose my mind. Still one thing nearly everyone does agree on is the mass appeal of the dancing raisins. It lost message. Select PayPal Credit to have the option to pay over time. CEO of the wine bargaining association for five years. Will Vinton. Scientists mull polarized light detection from alien life-forms, Nano-mechanical sensors wired using photonics, E. coli outbreak leads to massive flour recall, First human CRISPR trial passes safety and ethics review, Cephalopods: Natures camouflaging masters, Scientists detect gravitational waves for the second time, Colorful secrets of chemical elements with slow motion flames. What about Michael Jackson and what he was contributing? These days, some growers are abandoning ship entirely, ripping out their vineyards and planting almonds instead. And so Will said 'well finally I took Janet's nose and put that on the raisin and he bought it [snaps fingers] like that.'. Like that. They weren't in the shelf. From a pop culture standpoint, absolutelypeople all over the world have heard of the Dancing Raisins. And as that rift widened, the raisins fell right through it. BK: There's always been a 'If it's good for Sunmaid, it's gotta be bad for them.' I Heard It Through the Grapevine. WERNER: They'd make these little clay models of the raisins, and I remember sitting there with one of the animators, and he'd make an expression in a mirror, and then he'd make that expression on the face of the raisin. Some people were saying they weren't getting a big enough slice of the Dancing Raisins pie. Those California Raisins weren't just in California anymore. CH: A warship, the USS Pyro, even asked permission to sail with a California Dancing Raisins flag flying high above ahoy mateys! The growers are the ones with the vines. He's written songs for bands like Earth, Wind and Fire, the Gap Band, and more recently, he's done covers with Kanye West. Lyrics.com. Lived here my whole life. The dancing raisins got caught in the crossfire of a heated debate within the industry. It seems like everyone in Motown heard about this song "through the grapevine" before it was finally recorded. The Dancing California Raisins were a go. SW: Seth has a whole scrapbook of these letters. Almost like you can hear the band warming up "I Heard It Through the Grapevine" in the distance. Socit en Commandite par Actions Registered Office: 22-24 Boulevard Royal L-2449, Luxembourg). Sign up for notifications from Insider! And that takes unity. A sequel to the original CBS special aired in 1990 under the title The Raisins: Sold Out! SW: Clyde E. Nef, who was CALRAB's manager at the time, wrote about Seth's performance and the board's reaction in his book, The Fruits of Their Labors. Vinton and his team spent weeks making about six different figurines and a set made out of clay. The answer? CH: This episode was reported and produced by Sarah Wyman, with Julia Press and me, Charlie Herman. To access our initial disclosure document, please click, Get the item you ordered or your money back. KB: We're not getting our fair share of it. CALRAB gave the "Grapevine" pitch the green light. Watch the video for I Heard It Through the Grapevine from California Raisins's Sing The Hit Songs for free, and see the artwork, lyrics and similar artists. Top editors give you the stories you want delivered right to your inbox each weekday. SPEAKER ONE: Like obviously, they're raisins, but it just didn't occur to me that like this was a tool to get you to eat like what you see in boxes of raisins. Seth Werner and CALRABthe agency responsible for hyping up California raisinsthey had delivered a hit. You can have a talking head, you can have a situation' you know, there were like formulas on how to do this. in 1988. Test your MusicIQ here! So, growers and packers paid a tax on every ton of raisins they produced. WERNER: My job, I called it jack of all trade. [14][additional citation(s) needed], On March 28, 1997 Entertainment Weekly published "The 50 Best Commercials of All Time" as its cover story. SW: The ad agency hired a guy named Will Vinton and his team to take the animated mockup of the ad and turn it into clay animationor, claymation. Note: Comment submission is temporarily unavailable while we make improvements to the site. The Hardee's restaurant chain offered these as part of a promotion for its Cinnamon 'N' Raisin biscuits. I mean, we didn't do anything short of that. Colossal issued a challenge to some of its animators: BRUNSFELD: How can you make a raisin look appealing? Nature's candy. Little disagreements surfaced. And they had good reasons to be! "I Heard It Through the Grapevine Lyrics." Sunmaid had always been the golden child, and now, they were making off with the family fortune. SARAH WYMAN: Charlie, I have to start with a confession. SW: So a couple of months ago, I read this New York Times article that sort of started it all for me. Unless you just happened to have a VCR set up and recording at the exact moment the ad aired WERNER: You had to wait and hopefully see it on TV again on some show you were watching and not know when that was coming, and because we didn't have a very big media budget, it wasn't on that often. RAISINS: Oooh I heard it through the grapevine, raised in the California sunshine. SW: He just turned 82, and for the last few decades, he's been privy to almost every dispute in raisin land, and lots of them have landed on his desk. He says if it had just been up to him, he would not have ended CALRAB and therefore the Dancing Raisins. They help out with keeping prices stable and have an eye on supply and demand. "Picture cover". We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. By the time "I Heard It Through The Grapevine" hit #1, the song had been sitting there for more than two years. California Raisins. If you have a question relating to the museum's collections, please first check our Collections FAQ. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. Photo: A Claymation Christmas Celebration / CBS The Raisins Were Featured In Will Vinton's 'Claymation Christmas Celebration' On CBS In 1987 And then they called me and they said, 'you know what it's platinum in Canada too!' Artist. You don't, right? SPEAKER EIGHT: And I guess subliminally, it probably worked because I do remember eating raisins as a snack. "We decided that we wanted the raisins to be cool and a bit intimidating," Werner said. The figures were kept in a box for several years and headed for the trash before being obtained by Webster Colcord, a former employee of Vinton. Check mate. And I told him, all of this sounds absolutely exhausting: KB: I'm still here! America's favorite raisin. CALRAB, the organization who made the campaign, was also closed on July 31, 1994, due to disagreements with raisin producers over the fairness of required payments to the organization. With the musicians all in a room, live, everything. The band broke up. It's being threatened by growing raisin production in other countries. They starred in two claymation TV shorts, and a Christmas special that won an Emmy! Get instant explanation for any lyrics that hits you anywhere on the web! You know, what kind of legs does he have so he could do a dance appropriately, does he have oversized shoes, you know, what do they look like? WERNER: We went there because we had to meet the growers, and so we would drive, what was it, an hour, 90 minutes to Fresno from San Francisco, and the account people were all nervous on the way there like 'what are we going to do?'. And because Sunmaid was so much biggerthe Kleenex of raisins!they suspected that brand was getting a bigger share of the sales that had trickled down from the ad. Qualifying purchases could enjoy 0% interest if paid in full in 4 months on purchases of 99+. I said, 'Ok, that's one piece of the marketing puzzle. On November 4, 1988, CBS aired a primetime television special called Meet the Raisins! And it paid for all that buzz with an assessmentor a taxon the raisin industry. So when his friends were like WERNER: 'What are you gonna do with that? [6] However, the Raisins would continue to make their strongest impression through animated endeavors, and the characters proved popular enough that they were used to endorse Post Raisin Bran cereal. I heard it through the grapevine Not much longer would you be mine baby I know a man ain't supposed to cry But these tears I can't hold inside Losin' you would end my life you see 'Cause you mean that much to me You could have told me yourself That you loved some one else Instead I heard it through the grapevine Not much longer would you be mine And if you don't have a consensus, it doesn't matter. Everyone is hungering for unity again, they just have to find something to unify around. The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. [4] To their surprise, the commercial became wildly popular, paving the way for several future commercials and opportunities through other media. Lead vocals were sung by musician Buddy Miles. CH: This commercial was the most popular TV ad in 1987 and 1988. And call them nature's candy. SW: Buddy Miles, who'd been the drummer for Band of Gypsies with Jimi Hendrix, flew to California to record the vocals in Ross's studio. Logistics aside, there is a hint of the dancing raisins magic in the air again. If you enjoyed this article, subscribe to receive more just like it. Raisins are not like cell phone brands, with unique features and better WiFi connectivity and a sleeker feel than their competitors. [16], In 2002, the Food Network program Unwrapped featured a segment on The California Raisins featuring interviews with Will Vinton, David Altschul, and Mark Gustafson of Vinton Studios. The briefthe goal of the campaignwas to come up with a commercial that would make customers see raisins differently. You're over. But were they a success for the raisin industry? So you really had to be in the right place at the right time just to see it, and then when you saw it, you weren't quite sure what that was, but it was different than everything else you saw, and people started just saying 'what was that?'. It wasn't at The Fillmore in San Francisco or the Troubadour in LA. (laughs). And then, job number two: they work on public relations and marketing for the entire raisin industry. Note: This transcript may contain errors. And apparently, making a clay "King of Pop" was a whole 'nother can of worms. But as that money flowed back into CALRAB's coffers, the disagreements became more serious. It's that simple. [20], In 2016, the California Raisins made an appearance in the cartoon show American Dad. [10] Different collections were produced in 1987, 1988, 1991, and finally in 2001 (the latter adding Carl's Jr. due to their late '90s acquisition of Hardee's) for their new stylization. SW: The raisins dance around on the lid of his grand piano while he belts out the band's catchphrase: AD SIX: Oh I heard it through the grapevine! On the table below them.
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