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How does Alonzo Herndon embody the American dream? His father was Frank Herndon, the white farmer to whose Social Circle, Georgia land Sophenie was restricted. Encyclopedia of World Biography. In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). Fax: (215) 761-5515 In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. Before long, he took up barbering and mens grooming, which afforded freed blacks a level of eliteness in a white world. Herndon bought the business for $140 in 1905, and when he deposited the sum according to the new state regulatory rules, his company became the first in the state to meet the new requirement. After some years, Herndon decided to get in on the insurance business. All Rights Reserved. line-height:48px; In addition to serving as a role model and inspiration to generations of African American entrepreneurs, Herndon left a significant family legacy. Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. The Ten Most Interesting Little Known Black History Facts, https://blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3. Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. In 1910, the house was built. margin: ; background:#494bbc; His full name is Alonzo Franklin Herndon. Press, 2002); http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927; https://www.nps.gov/nr/travel/atlanta/her.htm. Encyclopedias almanacs transcripts and maps. A second restructuring in 1922 gave the company, by now operating in several Southern states, the name "Atlanta Life.". He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. Later, in 1905, he joined WE.B. Nia Long Sparks Consent Debate Over 30-Year-Old Boyfriend As A Teen, INTERVIEW: Pastor Deitrick Haddon Responds To Christian Outrage Aimed At Beyonc And 'Satanic' GRAMMYs, Twitter Clowns Lori Harvey & Damson Idris Red Carpet Debut, Black Love: 12 Sexy Black Celebrity Couples, Amanda Seales Show 'LL Cool J Better Call Maury' | EPISODE 56, Black Driver Shot By Police While Sleeping In Grandmas Driveway, Bodycam Video Shows, Ben Stein Misses Aunt Jemima, The Large African American Woman Making Pancakes, Twitters Outraged, Will Smith Is Finally Making Jokes About Slapping Chris Rock, Twitter Salutes. The magnificent Beaux Arts mansion Herndon built for his first wife between 1905 and 1910 became an Atlanta landmark and tourist attraction. At one point, Herndon was the wealthiest African-American in Atlanta. After starting in the shop of another black man in Atlanta, Herndon later owned three barbershops in Atlanta, including a large one at 66 Peachtree Street that he fitted out with luxurious furnishings. .loader { See whats poppin in the ATL! All Stadiums England Premier League Championship League 1 League 2 National League National League North National League South All stadiums in England Premiership League 1 League 2 All grounds in Scotland Wales Another structure on Morris Browns campus is Alonzo Herndon Stadium, an old 15,011-seat stadium that was once used for sports events at the school. 1. Five years later he was one of the original members of the W.E.B. Encyclopedia of World Biography. His mother took him, his five-year-old brother, and a few quilts with her, and found work nearby as a day laborer. Alonzo Herndon began construction on the house in 1905 and it was substantially complete when Adrienne Herndon died after a brief illness in 1910. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. Merged with two other firms and renamed the Atlanta Life Insurance Company, the firm prospered. Mrs. Herndon and her stepson worked together in leading Atlanta Life to even greater success. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. [2] In 1922, the company was reorganized as Atlanta Life Insurance Company, and became one of five African-American insurance companies at the time to achieve legal reserve status. The young Herndon was one of 25 slaves owned by his father, who Jan. 03 1992. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. By now Herndon was worth a small fortune, having made shrewd investments in Atlanta real estate, including a commercial strip on Auburn Avenue, business hub of the city's African American community. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ Alonzo Herndon has been a part of the Entrepreneur list. } It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. James Oglethorpe Colonial Figures. Despite his beginnings as a slave, through hard work and determination Alonzo was able to make his own success. Alonzo Franklin Herndon (June 26, 1858 Walton County, Georgia July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. margin: ; The New Georgia Encyclopedia does not hold the copyright for this media resource and can neither grant nor deny permission to republish or reproduce the image online or in print. In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. He was acquainted with some of the leading Black intellectual and political leaders in the country and participated in several organizations with a national political or economic focus. .footer-wrapper h4{ His father was Frank Herndon, a white master. Merritt, Carole, The Herndons: An Atlanta Family, University of Georgia Press, 2002. June 26 Horoscope. Herdon was a former slave raised in a sharecropping family after the Civil War. In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. background: #f4c85e; Georgia Public Radio GPTV, Dreams Never Realized: The Strike of 1914-15, A Phoenix Reconsumed: The Great Atlanta Fire of 1917, Beyond the Cookies: The Girl Scouts of America, Rebecca Latimer Felton: Senator for a Day, The Empire of Pink Morton: Turn of the Century African-American Mogul, The Mother of the Girl Scouts: Juliette Gordon Low, Welcome South, Brother: Georgia's First Radio Station. Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. He took his presumed father's surname. Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. color:#f4c85e; As his personal fortune grew, Herndon entered the field of insurance. .footer-wrapper td{ color:#f4c85e; border: 1px solid #f4c85e; They had to become entrepreneurs to rise out of the role of servant, farmer, or menial worker. The Company rapidly expanded, establishing branches in Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Associated With The family attended the First Congressional Church in Atlanta and was closely associated with Clark University and AMA schools. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. Feb. 24 1955. Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. 191 Peachtree St #2500, Atlanta, GA 30303. Herndon's early life and family history represent a fascinating microcosm of black American life in the pre-and post-Civil War South. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. Alonzo is originated from United States. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. Employees: 32,000 li.mega-sub-item> ul.sub-menu >li >a:hover, li.mega-sub-item> ul.sub-menu >li >a:focus, Upcoming Entrepreneur birthdays. border-left: 5px solid #f4c85e; }. } }body,p{ } Blake Sims. At age seven the young Herndonalong with his mother, younger brother, and maternal grandparentsentered freedom homeless and destitute. Fittingly, Herndon had asked that his pallbearers be drawn from among his barber staff. Company His insurance business reported more than $400,000 in assets in 1922. Total Assets: $256.89 billion (2001) } Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. However, the date of retrieval is often important. A small donation would help us keep this available to all. Even as a boy, however, Herndon exhibited an entrepreneurial spirit. Herndon launched a business with only a formal education, but he was determined to make it. fbq('track', 'ViewContent', { background:#f4c85e; An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. On this Wikipedia the language links are at the top of the page across from the article title. Alonzo was a great inspiration for those who want to achieve great business. Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black In New Georgia Encyclopedia. Today the home is registered as a National Historic Place. As one of the South's leading black business leaders, Herndon was friendly with both Booker T. Washington and W. E. B. Biography. WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. Alonzo Herndon. In 1878, Herndon left Social Circle on foot with eleven dollars in savings and approximately one year of formal schooling. .read-more.read-more-slider a:hover{ Follow us onTwitter. In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. Telephone: (215) 761-1000 "Alonzo Herndon." Henderson, Alexa. Pub, Turner, Henry McNeal 18341915 In 1913, he signed a partnership agreement with a Kentucky firm, Standard Life. His father was his mother's White owner, so he was kept on the man's farm. (Use the internet or biographies of successful people to find someone like this.) }.footer-wrapper { ::selection{ If so, interview or read about that persons life and write it in your own words, create a Powerpoint presentation about that person or create a video presentation. He was the son of his white enslaver, Frank Herndon, and an enslaved woman, Sophenie. The Herndon House is located at 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. . He also became the president of this company. Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. He opened a barbershop in Jonesboro, Georgia, in 1878 and moved to Atlanta four years later with a business plan for success. @media screen and (max-width: 550px){body,p{ Alonzo Herndon is a famous Entrepreneur. The family entered freedom in destitution. McNeil had studied dramatic arts in Boston and New York, receiving the Belasco Gold Medal for excellence in expression in 1908. .flex-slider .read-more.read-more-slider a:hover,.flex-slider.button-two .read-more.read-more-slider a:hover,.flex-slider.button-three .read-more.read-more-slider a:hover{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} In 1883 Herndon migrated to Atlanta, Georgia to continue in the barbering business in the largest city in the state. } In 1900 Herndon joined Atlanta delegates attending the founding meeting of the National Negro Business League, convened by Booker T. Washington in Boston. t.src=v;s=b.getElementsByTagName(e)[0]; Your support helps us commission new entries and update existing content. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. FUN FACTS. His son was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne's passion for the stage. His insurance business reported more than $400,000 in assets in 1922. background:rgba(0, 0, 0, 0.18);} Today, part of Herndons legacy can be found in the Herndon Foundation, which. color:#fff;} Featured Content. The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . According to the Atlanta Journal, Herndon and his all-Black barbering staff were known from Richmond all the way to Mobile as the best barbers in the South. Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the citys leading lawyers, judges, politicians, and businessmen. Alonzo, Adrienne, and Norris Herndon, 1907. 1. He also became the president of this company. As proprietor, Herndon personally saw to the barbering services provided to some of the most important figures in the state, earning their acquaintance and good will. In 1905, his property holdings were valued at nearly $325,000. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. Herndon was four years old when President Abraham Lincoln's Emancipation Proclamation of January 1, 1863, freed the slaves in the Southern states that had seceded from the Union to join the Confederacy, but was seven when Frank Herndon released them when the war ended. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. letter-spacing:0.7px; .widget .search-submit, .th_more_posts a#more_posts, .slider-post-content .read-more-slider a:hover, .widget .search-submit, .search .search-submit, #commentform #commentSubmit, ul.paging li a{ W. E. B convened by Booker T. Washington in Boston the name `` Atlanta Life Financial,. For excellence in expression in 1908 be sure to refer to those guidelines when your! Entries and update existing content Use the internet or biographies of successful people to someone! 'S leading Black business leaders, Herndon purchased a failing mutual aid association, which he incorporated the! American Entrepreneur who founded and was the son of his white enslaver, Frank Herndon, white! Woman, Sophenie a white master only child, Norris, who succeeded him as chief of. Today as Atlanta Life, it exists today as Atlanta Life Insurance Company would help us keep this to... 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